Legal

Privacy Policy

How Adaptive Advertisement handles your data and your customers' privacy.

How it works

Everything about the shopper happens on the device. The cloud is where you manage.

On the device · in your storeAll sensing and decisions happen here. The camera feed never leaves.

Someone walks up

A shopper steps in front of your screen.

It reads the room

The device gauges the crowd, anonymously, right there.

On-device

It decides on the spot

Picks the best content for who is here. No cloud, no lag.

On-device

The right thing plays

On screen at once, and never dark.

Always on

Repeats for every shopper, entirely on the device

Content and campaigns you publishcloud to your screens

Anonymous, aggregate performancecounts and health, never images or people

In the cloud · your control roomManage content and measure results. No shopper data, ever.

You manage from anywhere

Schedule content and launch campaigns in one dashboard.

It reaches every screen

Publish once; your screens update automatically.

You see how it performs

Footfall, what played, screen health: anonymous and aggregate.

Anonymous

Last updated: June 2026

Overview

Adaptive Advertisement, Inc. ("Adaptive Advertisement," "we," "our," or "us") operates the Presently adaptive signage platform. This Privacy Policy explains what data we collect, how we use it, and the privacy guarantees built into the Presently hardware.

In-Store Camera Data

The Presently device includes an on-device camera used solely to infer general audience signals (e.g., approximate age range, gender) for ad targeting purposes. We want to be explicit about what this means:

No images are stored. The camera feed is processed in real time and immediately discarded. No frames, thumbnails, or video clips are ever written to disk.
No raw camera data leaves your store. Inference runs locally on the Presently device. No images, video, frames, thumbnails, or biometric templates are transmitted to Adaptive Advertisement or any third party.
No individuals are identified. Presently does not perform facial recognition, build customer profiles, track repeat visitors, or create per-person audience rows.

Data We Collect From Merchants

When you create a Presently account or contact us, we collect:

Name, email address, and business information you provide during sign-up
Billing information processed by our payment provider (Stripe). We do not store payment card numbers.
Ad content you upload to the Presently dashboard
Aggregate performance metrics such as device health, playback status, impression counts, foot-traffic counts, and audience signal distributions. These may be stored locally and, when cloud or fleet features are enabled, synced to Adaptive Advertisement for dashboards, support, reporting, and fleet monitoring. Individual-level camera records do not exist on the device to begin with.

How We Use Your Data

To provide, operate, and improve the Presently service
To send transactional communications (receipts, support responses, product updates)
To process payments and manage your subscription
To analyze aggregate usage patterns and improve the product

We do not sell your personal information. We do not share it with advertisers or data brokers.

Cookies and Website Analytics

Our marketing website (adaptiveadvertisement.com) uses Google Analytics 4 to understand traffic patterns. We use this data to improve the site and measure the effectiveness of our marketing. You can disable cookies through your browser settings or use a browser extension to opt out of Google Analytics.

Data Retention

We retain account data for as long as your subscription is active, plus 90 days after cancellation to allow for re-activation. You may request deletion of your data at any time by emailing [email protected].

Your Rights

Depending on your location, you may have rights to access, correct, or delete your personal data. To exercise any of these rights, contact us at [email protected].

Security

We use industry-standard security practices including encryption in transit (TLS) and at rest for stored data. Provisioned fleet devices are designed for encrypted private-network administration, including Tailscale-backed remote operations, without opening merchant firewall ports for inbound public access. Playback is designed to continue from local cache during internet outages.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify active customers of material changes via email. Continued use of the service after changes take effect constitutes acceptance of the updated policy.

Contact

Questions about this policy? Email us at [email protected].