Privacy Policy

Overview

Adaptive Advertisement, Inc. ("Adaptive Advertisement," "we," "our," or "us") operates the Presently adaptive signage platform. This Privacy Policy explains what data we collect, how we use it, and the privacy guarantees built into the Presently hardware.

In-Store Camera Data

The Presently device includes an on-device camera used solely to infer general audience signals (e.g., approximate age range, gender) for ad targeting purposes. We want to be explicit about what this means:

• No images are stored. The camera feed is processed in real time and immediately discarded. No frames, thumbnails, or video clips are ever written to disk.
• No data leaves your store. All inference runs locally on the Presently device. No image data or inference results are transmitted to Adaptive Advertisement or any third party.
• No individuals are identified. Presently does not perform facial recognition, build customer profiles, or track repeat visitors.

Data We Collect From Merchants

When you create a Presently account or contact us, we collect:

• Name, email address, and business information you provide during sign-up
• Billing information processed by our payment provider (Stripe). We do not store payment card numbers.
• Ad content you upload to the Presently dashboard
• Aggregate, anonymized performance metrics (ad impression counts, audience signal distributions) are stored locally on your Presently device, not transmitted to us. We access them only to provide support, over an encrypted administrative connection. Individual-level data does not exist on the device to begin with.

How We Use Your Data

• To provide, operate, and improve the Presently service
• To send transactional communications (receipts, support responses, product updates)
• To process payments and manage your subscription
• To analyze aggregate usage patterns and improve the product

We do not sell your personal information. We do not share it with advertisers or data brokers.

Cookies and Website Analytics

Our marketing website (adaptiveadvertisement.com) uses Google Analytics 4 to understand traffic patterns. We use this data to improve the site and measure the effectiveness of our marketing. You can disable cookies through your browser settings or use a browser extension to opt out of Google Analytics.

Data Retention

We retain account data for as long as your subscription is active, plus 90 days after cancellation to allow for re-activation. You may request deletion of your data at any time by emailing hello@adaptiveadvertisement.com.

Your Rights

Depending on your location, you may have rights to access, correct, or delete your personal data. To exercise any of these rights, contact us at hello@adaptiveadvertisement.com.

Security

We use industry-standard security practices including encryption in transit (TLS) and at rest for stored data. Remote administration of the Presently device happens exclusively over an encrypted WireGuard connection; the device accepts no other inbound access and operates independently of any cloud service.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify active customers of material changes via email. Continued use of the service after changes take effect constitutes acceptance of the updated policy.

Contact

Questions about this policy? Email us at hello@adaptiveadvertisement.com.