Your inventory has a story nobody hears
Importers, vintages, the reason you stocked that obscure Jura. Hand-selling works when you are free; a screen tells the story when you are busy with another customer.
Presently for Wine Shops
Digital signage built for independent wine shops
The customer hunting a $60 Burgundy and the one who wants a reliable $18 Tuesday bottle walk the same aisle. One static display cannot speak to both.
Presently reads who is in front of the screen and routes accordingly: provenance stories and verticals for the collector, food pairings and staff picks for the casual buyer, tasting event promos for everyone who lingers.
Why a static display falls short in a wine shop
Premium bottles need a different pitch
Showing a $70 bottle promotion to a customer shopping the under-$20 shelf is wasted; showing the under-$20 shelf to a collector undersells your cellar. Demographic routing puts the right tier in front of the right buyer.
Events fill on word of mouth alone
Tastings and wine club signups are your retention engine, but a flyer by the register is easy to miss. A rotating screen near the racks puts every event in front of every visitor.
What the screen shows, by who walks up
Presently detects approximate audience signals (age range, gender) with on-device computer vision, picks the best-matching content from your library, and discards the camera frame immediately. Raw images are not stored or transmitted; optional dashboards use aggregate rollups only.
Older customer browsing the premium wallVintage verticals, provenance stories, and cellar-worthy picks
Younger customer in the everyday aisleNatural wine features, $15 to $25 staff picks, food pairings
Couple lingering near the registerSaturday tasting promo and wine club signup
Where to place the first screens in a wine shop
Start at a decision point you can measure. One useful screen with a clear job is better than several screens repeating the same loop.
Everyday-price aisle
Use approachable pairings and staff picks where shoppers are comparing bottles, not at the register after the decision is made.
Premium and allocated section
Slow the content down and explain producer, vintage, and provenance in a format that supports a considered purchase.
Tasting and checkout area
Promote the next tasting, wine club, and one complementary add-on while customers are already engaged.
Three campaigns to run first
Give each campaign one audience, one action, and one success measure. Keep the first test live long enough to compare against a clean baseline.
Dinner pairing of the week
Build one campaign around a meal, three price points, and a clear staff recommendation.
Tasting fill campaign
Start ten days before the event, switch to limited-seat messaging at the halfway point, and stop automatically when full.
Case and club conversion
Explain the actual savings and member benefit instead of using a generic join-the-club slide.
Try it: tap who walks up
This is the same routing logic that runs on the device. Pick a customer and watch the display pick the creative.
She walks up in leggings and sees the activewear wall, not a clearance banner.
Who walks up to the display · tap to try
What you get
$299 setup + $79/month
The setup fee covers the pre-configured media player and activation. You supply an HDMI display; software and support are $79/month.
Works without internet
Playback runs from local cache. Internet outages do not blank the screen.
Private by architecture
On-device inference. No images, video, biometric templates, or customer profiles are stored or transmitted.
Managed from your phone
Upload content, tag audiences, and see performance from the dashboard on your store WiFi.
Digital signage questions from wine shops
How much does digital signage for wine shops cost?
The Presently founding pilot is $299 for the pre-configured media player and activation, then $79/month for software and support. You supply an HDMI display. Compare total cost using the linked ROI calculator before buying.
Will the screen keep working if a wine shop loses internet?
Yes. Current content is stored locally and playback continues during an internet outage. Connectivity is used to receive updates and report status when the connection returns.
How is audience data handled in a wine shop?
Approximate audience signals are processed on the device to route content. Raw images, video, biometric templates, and customer profiles are not stored or transmitted.
Run the numbers for your wine shop
Start with the complete wine shop signage guide, then check the payback math with the free ROI calculator and see how Presently stacks up in the platform comparison.