The morning rush is your whole day
Most coffee shops do the majority of their revenue before 10am. Signage that is not tuned to the rush, fast reads, combo pricing, mobile order prompts, wastes your highest-traffic window.
Presently for Coffee Shops
Digital signage built for independent coffee shops
Your 7am commuter and your 2pm laptop camper want different things. A static menu board shows them both the same message and leaves money on the counter at every daypart.
Presently reads the audience in front of the screen and routes the right content automatically: grab-and-go combos for the morning rush, pastry pairings mid-morning, and retail beans for the regular who lingers.
Why a static display falls short in a coffee shop
Upsells depend on the barista remembering
A pastry attach or a size bump only happens when staff suggest it, and they are slammed exactly when it matters most. A screen that makes the suggestion for them works every single transaction.
Chalkboards cannot keep up with the menu
Seasonal drinks, sold-out pastries, weekend specials. Updating physical signage daily is a chore that gets skipped. Presently updates from your phone in seconds.
What the screen shows, by who walks up
Presently detects approximate audience signals (age range, gender) with on-device computer vision, picks the best-matching content from your library, and discards the camera frame immediately. Raw images are not stored or transmitted; optional dashboards use aggregate rollups only.
Morning commuter, in a hurryCombo deal and mobile-order prompt with a fast, bold layout
Mid-morning regular, no rushNew seasonal pour-over and the pastry case feature
Afternoon student settling inRefill pricing and the retail bean bag promo
Where to place the first screens in a coffee shop
Start at a decision point you can measure. One useful screen with a clear job is better than several screens repeating the same loop.
Queue-facing menu screen
Put the primary screen where customers can read it before they reach the register. Lead with three fast decisions: featured drink, food pairing, and combo price.
Pickup and condiment area
Use a smaller screen for loyalty, retail beans, and the next-visit offer while customers wait for an order.
Street-facing window
Show one daypart message at a time. Morning speed, afternoon seating, and seasonal drinks need different creative.
Three campaigns to run first
Give each campaign one audience, one action, and one success measure. Keep the first test live long enough to compare against a clean baseline.
Morning attach-rate test
Run one pastry pairing for two weeks and compare pastry attachment against the previous two weeks.
Afternoon traffic builder
Promote a specific 2-5pm offer only during the quiet daypart and track redemptions at the POS.
Retail bean education
Rotate origin, brew method, and staff-pick cards near pickup instead of repeating the menu board.
Try it: tap who walks up
This is the same routing logic that runs on the device. Pick a customer and watch the display pick the creative.
She walks up in leggings and sees the activewear wall, not a clearance banner.
Who walks up to the display · tap to try
What you get
$299 setup + $79/month
The setup fee covers the pre-configured media player and activation. You supply an HDMI display; software and support are $79/month.
Works without internet
Playback runs from local cache. Internet outages do not blank the screen.
Private by architecture
On-device inference. No images, video, biometric templates, or customer profiles are stored or transmitted.
Managed from your phone
Upload content, tag audiences, and see performance from the dashboard on your store WiFi.
Digital signage questions from coffee shops
How much does digital signage for coffee shops cost?
The Presently founding pilot is $299 for the pre-configured media player and activation, then $79/month for software and support. You supply an HDMI display. Compare total cost using the linked ROI calculator before buying.
Will the screen keep working if a coffee shop loses internet?
Yes. Current content is stored locally and playback continues during an internet outage. Connectivity is used to receive updates and report status when the connection returns.
How is audience data handled in a coffee shop?
Approximate audience signals are processed on the device to route content. Raw images, video, biometric templates, and customer profiles are not stored or transmitted.
Run the numbers for your coffee shop
Start with the complete coffee shop signage guide, then check the payback math with the free ROI calculator and see how Presently stacks up in the platform comparison.