Food questions eat your staff's day
Grain-free or not, puppy vs. adult, the same five questions every hour. Screen content answers the common ones in the aisle so staff time goes to the complicated ones.
Presently for Pet Stores
Digital signage built for independent pet stores
Pet owners are decision-fatigued: forty food brands, conflicting advice, and a dog that ate something weird again. The store that guides them earns the basket and the loyalty.
Presently puts guidance on screen where the decisions happen: food-transition explainers in the kibble aisle, grooming and training promos routed to the owners most likely to book.
Why a static display falls short in a store
Services hide behind the register
Grooming, nail trims, training classes. High-margin, repeat-visit services that many customers never learn you offer. A screen near the entrance fixes that on every visit.
The big-box price war is unwinnable
You will not beat chain prices on commodity kibble. You win on expertise, services, and the premium and local brands they do not carry, exactly the content a smart screen promotes.
What the screen shows, by who walks up
Presently detects approximate audience signals (age range, gender) with on-device computer vision, picks the best-matching content from your library, and discards the camera frame immediately. Raw images are not stored or transmitted; optional dashboards use aggregate rollups only.
New puppy owner, overwhelmedPuppy starter checklist and the training class schedule
Regular picking up the usualThe local-made treat brand and grooming rebook prompt
Family with kids browsingSmall-animal habitat feature and weekend adoption event
Where to place the first screens in a store
Start at a decision point you can measure. One useful screen with a clear job is better than several screens repeating the same loop.
Food decision aisle
Answer one common transition or life-stage question at a time without replacing staff guidance for health concerns.
Service and grooming desk
Make availability, preparation, and rebooking steps visible while owners wait.
Entry feature zone
Use the first screen for events, new-owner checklists, and store services rather than supplier ads.
Three campaigns to run first
Give each campaign one audience, one action, and one success measure. Keep the first test live long enough to compare against a clean baseline.
New-puppy checklist
Group essentials into a useful sequence and track complete starter baskets instead of single-item clicks.
Grooming rebook
Run the prompt only near the grooming handoff and include the recommended return window.
Local brand story
Feature one maker, product purpose, and trial-size option for a defined two-week campaign.
Try it: tap who walks up
This is the same routing logic that runs on the device. Pick a customer and watch the display pick the creative.
She walks up in leggings and sees the activewear wall, not a clearance banner.
Who walks up to the display · tap to try
What you get
$299 setup + $79/month
The setup fee covers the pre-configured media player and activation. You supply an HDMI display; software and support are $79/month.
Works without internet
Playback runs from local cache. Internet outages do not blank the screen.
Private by architecture
On-device inference. No images, video, biometric templates, or customer profiles are stored or transmitted.
Managed from your phone
Upload content, tag audiences, and see performance from the dashboard on your store WiFi.
Digital signage questions from pet stores
How much does digital signage for pet stores cost?
The Presently founding pilot is $299 for the pre-configured media player and activation, then $79/month for software and support. You supply an HDMI display. Compare total cost using the linked ROI calculator before buying.
Will the screen keep working if a store loses internet?
Yes. Current content is stored locally and playback continues during an internet outage. Connectivity is used to receive updates and report status when the connection returns.
How is audience data handled in a store?
Approximate audience signals are processed on the device to route content. Raw images, video, biometric templates, and customer profiles are not stored or transmitted.
Run the numbers for your store
Start with the complete pet store signage guide, then check the payback math with the free ROI calculator and see how Presently stacks up in the platform comparison.