About Adaptive Advertisement

The problem

Most digital signage runs the same loop regardless of who is standing in front of it. A display promoting weekend wine pairings to someone who only buys sparkling water. A fitness studio screen pushing personal training to a member who is already on a coaching package. The content is technically visible, but it is not reaching anyone.

This is not a technology limitation. It is just that most signage systems were not built with the store floor in mind. They were built for scheduling. Presently was built around a different question: what should be on screen right now, given who is actually here?

Why privacy had to come first

The obvious path to audience-aware signage is a cloud-connected camera. Capture footage, send it to a server, run inference remotely, return a targeting signal. That works technically, and several platforms take this approach.

It did not feel right. Customers in independent retail stores did not sign up to have their image sent to a remote server. The store owner did not want that liability. And frankly, it was not necessary. Modern hardware is capable enough to run inference locally, on the device, without a cloud dependency. Presently discards the camera feed immediately after inference. Nothing is stored. Nothing leaves the building. That is not a feature that was added later; it is the architecture.

Who built this

Presently was built by Cameron Zobrist, a solo founder based in Colorado. It started as a nights-and-weekends project after noticing the gap between what independent retailers could theoretically do with a screen and what off-the-shelf signage systems actually offered them. Presently is now in pilot with a small group of independent store owners.

The current Presently prototype: edge compute unit and camera module. All inference happens inside this box; nothing leaves it.

What we are building toward

Presently is designed specifically for independent retailers: coffee shops, wine stores, clothing boutiques, gyms, and specialty food stores. Not enterprise chains with IT departments, not digital-out-of-home networks. Store owners who run their own businesses and want their signage to work as hard as they do.

The product ships as hardware you plug in, software you access from your phone, and audience-aware targeting that runs without a recurring camera data bill or a compliance headache. One flat subscription. Hardware included.

Contact

Questions, feedback, or interested in becoming a pilot store? Email hello@adaptiveadvertisement.com.

Adaptive Advertisement, Inc. is registered in Colorado.