Gift buyers freeze without guidance
The 'gifts for 6-year-olds' question is your most common conversation. An on-screen gift guide by age answers it before staff are asked, and rescues the shopper who will not ask at all.
Presently for Toy Stores
Digital signage built for independent toy stores
Half your customers are buying for a child who is not present: a grandparent guessing at age-appropriateness, a party guest with twenty minutes. They need guidance, not more shelves.
Presently acts as the gift concierge: age-band gift guides routed to adult shoppers, demo videos that make the wooden marble run irresistible, and birthday-party registry prompts at the door.
Why a static display falls short in a toy store
Toys sell when they move
A static box on a shelf cannot show what the drone or the marble run actually does. Short demo loops sell motion the way no package can.
Q4 is everything, and chaos
Holiday shoppers want fast answers in a crowded store. Pre-scheduled seasonal content with gift-guide routing handles peak season without adding staff.
What the screen shows, by who walks up
Presently detects approximate audience signals (age range, gender) with on-device computer vision, picks the best-matching content from your library, and discards the camera frame immediately. Raw images are not stored or transmitted; optional dashboards use aggregate rollups only.
Grandparent shopping aloneGift guide by age with staff-favorite classics
Parent with the child presentDemo video for the build kit the kid is holding
Rushed party-gift buyerWrapped-and-ready picks under $30 by age band
Where to place the first screens in a toy store
Start at a decision point you can measure. One useful screen with a clear job is better than several screens repeating the same loop.
Gift-decision zone
Place age-band and budget guidance where adult shoppers first ask for help.
Demo table
Use silent, captioned product loops that show how the toy works in under fifteen seconds.
Checkout and wrapping area
Promote party registries, events, and one easy add-on while gifts are being wrapped.
Three campaigns to run first
Give each campaign one audience, one action, and one success measure. Keep the first test live long enough to compare against a clean baseline.
Gifts by age and budget
Keep each screen to one age band and three price points so rushed shoppers can decide quickly.
Demo-to-sale test
Feature one product demo for two weeks and compare its sell-through against similar shelf items.
Holiday inventory shift
Pre-schedule phases for early planning, peak urgency, and last-minute wrapped options.
Try it: tap who walks up
This is the same routing logic that runs on the device. Pick a customer and watch the display pick the creative.
She walks up in leggings and sees the activewear wall, not a clearance banner.
Who walks up to the display · tap to try
What you get
$299 setup + $79/month
The setup fee covers the pre-configured media player and activation. You supply an HDMI display; software and support are $79/month.
Works without internet
Playback runs from local cache. Internet outages do not blank the screen.
Private by architecture
On-device inference. No images, video, biometric templates, or customer profiles are stored or transmitted.
Managed from your phone
Upload content, tag audiences, and see performance from the dashboard on your store WiFi.
Digital signage questions from toy stores
How much does digital signage for toy stores cost?
The Presently founding pilot is $299 for the pre-configured media player and activation, then $79/month for software and support. You supply an HDMI display. Compare total cost using the linked ROI calculator before buying.
Will the screen keep working if a toy store loses internet?
Yes. Current content is stored locally and playback continues during an internet outage. Connectivity is used to receive updates and report status when the connection returns.
How is audience data handled in a toy store?
Approximate audience signals are processed on the device to route content. Raw images, video, biometric templates, and customer profiles are not stored or transmitted.
Run the numbers for your toy store
Start with the complete toy store signage guide, then check the payback math with the free ROI calculator and see how Presently stacks up in the platform comparison.