Presently for Hardware & Home Goods

Digital signage built for hardware and home goods stores

Every customer in a hardware store is mid-project, and projects have parts they forgot. The painter without a drop cloth, the deck builder without the right screws.

Read the full guide

Presently puts project intelligence on screen: complete-the-project checklists near the registers, seasonal reminders timed to the calendar, and how-to features that position your store as the place that knows.

Why a static display falls short in a store

The forgotten item is a lost sale

Painter's tape with the paint, blades with the saw. Checklist content at the decision point recovers add-on sales the big-box self-checkout never will.

Seasonality runs your store, manually

Ice melt in November, mulch in April, grill season in June. Pre-scheduled seasonal campaigns flip your messaging on the calendar without anyone touching a poster.

Expertise is your edge, invisible

Customers choose the local hardware store for advice. Rotating how-to content and 'ask us about' prompts make that expertise visible even when the aisle expert is helping someone else.

What the screen shows, by who walks up

Presently detects approximate audience signals (age range, gender) with on-device computer vision, picks the best-matching content from your library, and discards the camera frame immediately. Raw images are not stored or transmitted; optional dashboards use aggregate rollups only.

Weekend DIYer with a cartComplete-the-project checklist for the paint aisle
Contractor on a weekday morningBulk pricing and the pro-desk early hours
New homeowner browsingSeasonal maintenance guide and starter tool kit feature

Where to place the first screens in a store

Start at a decision point you can measure. One useful screen with a clear job is better than several screens repeating the same loop.

Project aisle

Put the checklist beside the primary product so customers see missing tools and materials before checkout.

Pro and service desk

Show bulk terms, service availability, and lead times for customers making a planned purchase.

Seasonal entrance zone

Use calendar-controlled maintenance prompts with local timing instead of a year-round generic loop.

Three campaigns to run first

Give each campaign one audience, one action, and one success measure. Keep the first test live long enough to compare against a clean baseline.

Complete-the-project

Choose one project, list the three most-forgotten items, and measure attachment to the primary SKU.

Weather-triggered readiness

Prepare creative in advance, then publish the relevant storm, heat, or freeze message when conditions warrant.

Expertise campaign

Pair one practical how-to tip with an ask-us prompt and the department where help is available.

Try it: tap who walks up

This is the same routing logic that runs on the device. Pick a customer and watch the display pick the creative.

Live demo · simulated storefront
Ad creative: woman in athleisure browsing a performance wear collection
Performance & Athleisurewomenathleticyoung_adult
What shoppers see
What the device sees
1 person detected
91% confSTABLE
Gender
M
F
Age
Ch
YA
Ad
Sr
AttireAthletic
Count1
Metadata only · no images

She walks up in leggings and sees the activewear wall, not a clearance banner.

Who walks up to the display · tap to try

What you get

The Presently device: compact edge compute unit with detachable camera module

$299 setup + $79/month

The setup fee covers the pre-configured media player and activation. You supply an HDMI display; software and support are $79/month.

Works without internet

Playback runs from local cache. Internet outages do not blank the screen.

Private by architecture

On-device inference. No images, video, biometric templates, or customer profiles are stored or transmitted.

Managed from your phone

Upload content, tag audiences, and see performance from the dashboard on your store WiFi.

Digital signage questions from hardware & home goods

How much does digital signage for hardware & home goods cost?

The Presently founding pilot is $299 for the pre-configured media player and activation, then $79/month for software and support. You supply an HDMI display. Compare total cost using the linked ROI calculator before buying.

Will the screen keep working if a store loses internet?

Yes. Current content is stored locally and playback continues during an internet outage. Connectivity is used to receive updates and report status when the connection returns.

How is audience data handled in a store?

Approximate audience signals are processed on the device to route content. Raw images, video, biometric templates, and customer profiles are not stored or transmitted.

Run the numbers for your store

Start with the complete hardware store signage guide, then check the payback math with the free ROI calculator and see how Presently stacks up in the platform comparison.